Our Mission

Back to the Basics

At BABBO, we want to make better Italian food the new standard.
It starts with educating consumers and building a short, local, and sustainable supply chain.

By choosing authentic grains, supporting sustainable farming, and working directly with farmers, we bring food back to its roots: pure, nutritious, and full of real flavor.
A short supply chain means less waste, more transparency, and farmers who directly benefit as demand for better products grows.

Our mission is simple:

• Education: teach consumers where their food comes from, what it truly costs, and how it should taste

• Transparency: stimulate local organic production within Europe

• Quality: prioritize maximum nutritional value and full, authentic flavors — no compromises
  

It must, and can be better

Today, supermarkets are full of so-called ‘Italian’ products made from cheap ingredients, loaded with pesticides, imported from the other side of the world — and produced in ways that strip away taste and nutrition.

Especially the younger generation rarely gets the chance to experience what real, good food actually tastes like.

But we want to do it differently.
We see farmers across Europe working hard every day to care for their land and grow real, honest food — food that's good for your body and for the planet.

Step by step, we're building a short, transparent supply chain where taste, nutrition, and honesty come first again.
And by involving consumers and showing them where their Italian food truly comes from, we’re helping build a better system for the longer term. 

Join us in building something:

Got ideas, suggestions, or want to grow together?
We’d love to hear from you!